Held under the theme “Developing Digital Economy for Openness and Shared Benefits”, the Conference attracted 1500 government officials, enterprise senior management and expert scholars from all over the world.

86Links Chairman Mr. Dahong Niu was invited to join the panel on the Forum on International Cooperation as an overseas representative to discuss the “Digital Silk Road”. Hosted by Mr. Yaogen Wang and Mr. Dennis Galligan, Mr. Dahong Niu, Mr. Qiangdong Liu, Mr. Lei Ding, Mr. Jun Lei, Mr. RJ Pittman and Mr. Yiwei Wang shared their views on “Beyond e-Commerce, Sharing Benefits”.

The sharing by Mr. Niu at the Conference is as follows:

Host: I’d like to invite a friend from overseas, Mr. Dahong Niu. Singapore’s digital economy is currently expanding very quickly, many internet enterprises can be found in Singapore, just two weeks ago, I saw that people can pay for their transport fares via AliPay. 

I would like you to share your views on “Beyond e-Commerce, Sharing Benefits” from the perspective of a Singaporean enterprise.

So when China propNiu: Thank you for the question. When speaking about the impact of the digital economy on Singaporean enterprises, I believe there are a few concrete points: first the impact on the brand, direct visibility through the internet can raise a business's profile and showcase its strengths.

My background is in traditional commerce. I was inspired by the World Internet Conference to start up an international cooperative BPB platform called 86Links. "86" is China’s international code, "Links" represents the linkages among businesses, and our aim is to provide a one-stop service platform that enables international businesses to link up their demand and supply quickly and accurately through AI and digital data. 

Let me share an example of how we are helping a Singaporean distributor for cosmetics break into the Chinese market quickly. We used the digital tools, specifically internet live streaming, to break the mold of traditional commerce. This enabled a new brand with no presence in China to enter the market quickly.

Everyone knows that China has internet celebrities, and we did some research. I once asked some fans: “You spend a large amount time to watch others eat, shop, sleep; is it that interesting?” They replied “Not interesting!” Then why watch? They don't know but they just want to continue watching.

When I heard this answer, I could not understand. However, after thinking about it deeply, it stems from boredom. Is there value in boredom? Yes there is; it has value in its existence, which is click volume.

So we also invited an internet celebrity to be our host, our real-time viewership went up to 750,000 views; within 3 days our viewership was over 10 million. This would have been hard to imagine in traditional commerce, let alone achieve.

Niu: Second, I think, on the other hand, the Chinese government has considered the practical difficulties of the countries along the Silk Road when opening up the “Digital Silk Road”. Hence it invested deeply to set up the Asia Infrastructure Investment Bank and the Silk Road Fund, offering more opportunities and benefits to the countries along the Silk Road.

Lastly, I would like to raise a statistic from Singapore to illustrate the impact of the digital economy and e-Commerce on traditional commerce.

In 2007, Singapore’s total exports and imports totaled more than USD 500 billion, of which e-Commerce comprised 32%. Estimates for 2030 put Singapore’s total exports and imports at USD 1 trillion and of which e-Commerce comprises 80% or so.

 agates the digital economy, the opportunities and benefits for the countries along the Belt and Road Initiative and along the Silk Road economy are huge.

To conclude, I have a suggestion：The five key goals of the Belt and Road Initiative are: policy co-ordination, facilities connectivity, unimpeded trade, financial integration, and people-to-people bonds. These five goals are great, but reference traditional linkages.

Today at the World Internet Conference Digital Silk Road Forum on International Cooperation, I suggest that we add digital or internet connectivity to this list, to show that we grow with times and are open for sharing. Then, we can truly build up the internet space and fate of the countries along the Silk Road. Thank you.

(The pictures from this article are retrieved from the internet. )

Chinese:

2017年12月3日—5日，第四届世界互联网大会在中国乌镇举行。习近平致信祝贺第四届世界互联网大会开幕。本次大会的主题题为“发展数字经济 促进开放共享——携手共建网络空间命运共同体”，吸引了全球1500名政府官员、企业高管、专家学者参与进来。

其中，86Links董事长牛大鸿作为海外嘉宾的代表受邀参加了“数字丝绸之路”国际合作论坛的讨论。在王耀根和丹尼斯·加利根的主持下，牛大鸿与刘强东、丁磊、雷军、RJ皮特曼、王义桅一起围绕“跨境电商、共享繁荣”这一主题，发表了自己的见解。

以下是牛大鸿在世界互联网大会上的精彩演讲：

主持人：有请一位来自海外的朋友，来自新加坡鸿基大业集团的董事长牛大鸿先生。新加坡现在数字经济发展也很快，很多国内互联网企业在新加坡也能见到。

前两个星期我在新加坡坐车看到新加坡能够使用阿里的支付PAY付费了，我想请您从新加坡企业的角度来谈谈我们今天《跨境电商、共享繁荣》的话题。

牛大鸿：谢谢主持人的提问！说到现在数字经济的发展对新加坡企业的影响，具体的说我认为这么几点：首先是对品牌的影响，通过网络直播，可以更好提高企业的知名度，同时也能展现企业的实力。

我原来是从事传统贸易的，受世界互联网大会的启发，创建了一个全球企业合作，一站式(BPB)的服务平台，叫86Links ，“86”是中国的区号，“Links” 是链接，我们把全球企业的供给和需求通过大数据和人工智能进行快速的对接和精准的匹配，从而为企业提供全方位多维度一站式的服务。

举个我们在为一家新加坡化妆品代理商，快速开拓中国市场的例子。我们就是运用数字经济、网络直播宣传的手法，突破传统贸易的思维，快速进入了中国市场。这是个新的品牌，在中国完全没有知名度。

大家知道现在中国有网红，我们也做了些调研。我曾问了几位红粉：你们花大量的时间，去看别人吃饭、购物、睡觉有意思吗？他们的回答是：没意思！那为什么还要看呢？不知道，但，还是要看的。

听到这样的回答，当时是一头雾水百思不得其解啊，后来仔细想来啊，其实就是无聊。无聊也有价值吗？

有价值，存在就有它的价值，它有点击量啊。所以我们也请了一个网红做主持，即时的点击量达七十五万人，三天的点击量超过了一千万人次，这样的手法在传统的贸易中是难以想象，更是不可能做到的。

牛大鸿：其次，我觉得，另一方面，中国政府在开通“数字丝绸之路”这个方面也考虑到丝路沿线国家现实的困难，所以花巨资成立了亚投行和丝路基金，这样为沿路丝绸之路的国家提供更多的商机和利益。

最后，我想再举一组新加坡的数据，来说明数字经济和电子商务对传统贸易的影响：2007年，新加坡进出口贸易总额为5千多亿美元，数字经济占15%；十年后的2016年为6千多亿美元；数字经济占32%。预计到2030年，新加坡全球贸易额有望达到1万亿美元，数字经济占到80%左右。

所以中国提倡的数字经济，对一带一路沿线国家，包括丝路经济的沿线国家带来的商机和利益是巨大的。

最后我有一个提议："一带一路"倡议的主要内容是政策沟通、设施联通、贸易畅通、资金融通、民心相通，这五通很好，但都是指传统的交往方式。今天在世界互联网大会数字丝绸之路国际合作论坛上，建议再增加一通数字网通或者互联网通，体现与时俱进，开放共享，从而真正打造"一带一路"沿线国家网络空间的命运共同体。谢谢大家！

（文中部分图片源于互联网）