In similar fashion to Presidents Obama, Clinton, and Nixon, President Trump spent an entire day visiting the Forbidden City and learning about China’s 5,000 years of history. For American Presidents to take precious time out of their busy schedules to learn and distill China’s culture illustrates an important point: to establish ties and develop opportunities in a country, it is critical to first understand the country’s culture and history.

To most foreigners, China is a baffling and unknown world. Yet, they are well-aware that this mysterious country of the East, being the second largest economy in the world, is filled with business opportunities. With a population of 1.4 billion, the size of the Chinese consumer market is immense. While China is one of the world’s most digitally advanced country, it’s own set of domestic internet companies and social media networks can be daunting for foreigners to grasp.

We are based in Shanghai and we see talents relocating from all across the world, eager to be part of the booming economy. Whether for work, study or leisure, they are keen to understand China and make the most out of their time. At the same time, we see how they are as eager to embrace China as to bring the best of the world into China. As most of the individuals are new to China, this journey will be much easier with proper guidance to navigate the Chinese environment. They need a trustworthy partner to help them build their businesses in China.

This is the birth story of 86insights. We are a team of professionals from within and outside of China. The article, which you are reading right now is conceptualized by a Singaporean entrepreneur and written by a Chinese editor. To help you understand China from various perspectives, we will be sharing our experiences with you through 86insights. These could be anything from simple updates like an introduction to a town in China, or the latest innovation in the Chinese Internet scene, to more complex topics such as analysis of China’s latest national policies.

We want to be more than just a media outlet. We want to be your partner. A partner that can help you understand China and win in the Chinese market. Do you have queries about a specific market? Or do you wish to set up an office in a Chinese industrial park but need some guidance? Whether it is information about China’s business climate or assistance in matters of funding and law, 86Links, our parent brand, will walk this journey with you.

We hope to make China your new home.Stay tuned for further updates from 86insights.

(The pictures from this article are retrieved from the internet.)

Chinese:

前几周，特朗普结束访华，中美签署了2535亿美元的项目。但是，特朗普在正式谈项目之前，先走进中国的故宫，感受中国文化的精妙。奥巴马、克林顿、尼克松也曾来过故宫。美国总统的时间，也许是世界上最宝贵的时间之一。但，他们还是愿意花一天、甚至更多时间，去了解中国、了解这沉淀5000年的文化精华。我不知道总统们是怎么考虑的, 但我清楚地知道一个事实：要想进入中国，发掘商机，就必须认识中国。

对于大部分的外国人而言，中国仍然是个谜、是个未知的世界。但同时，中国也是个充满商机的宝藏，中国是仅次于美国的，世界第二大经济体；中国互联网数字化程度，已居世界前列; 中国拥有自成体系的社交网络；中国近14亿人口的消费潜力无穷。

我在上海，看到各种来自欧洲、美洲、东南亚的人。他们在中国工作、学习、生活，他们渴望认识中国；然而，他们却缺少一个认识中国的向导，缺少一个帮他们认识中国的伙伴；缺少一个帮他们在中国，开展商业项目的助手。我和我的团队清楚地知道：互联网正将世界商业变为一体。美国、意大利、新加坡等世界各地的企业家，都渴望来到中国，把货卖到中国。同时，中国的人们也渴望拥抱世界，把外国优质的项目，引入中国。

于是，86insights 应运而生。86insights 由中国人、新加坡人共同创建。你现在看到的文章，具体是由我，一个中国作家，执笔撰写，由一个新加坡企业家引领方向，共同完成的。于是，我和我的团队决定，把我们在中国，亲身经历的东西，通过86insights 分享给你们。这些东西可能是，中国某个城市的介绍；也可能是，中国互联网技术的创新；更可能是对中国国家政策的解读。

同时，我们也决定：把86insights定位成你们的伙伴，一个帮助你们认识中国的伙伴；一个帮助你们打开中国市场的伙伴。如果你对中国的市场、文化、科技有疑问；如果你想知道：如何在中国创建自己的品牌；如果你想落户中国的园区，创建自己的中国办公室，却不知如何下手；如果你想获取中国商业的供需信息；如果你还想获得投融资、法律等支持。那，86insights可以帮助到你。

最后，我想用86insights的slogan作为结尾：拉近你与中国的距离！

（文中图片源于互联网）