1.1 million people in our recruitment area, plus two world-leading universities with 60,000 students gives us a strong talent pool. A £12.1 billion economy that’s been steadily growing since 1995 makes us the economic capital of the East Midlands. Unrivalled investment in infrastructure, with £1bn currently being spent in the city and county on making our transport and business infrastructure world-class. Central location and strong links by road, rail and air bring the UK and Europe to your doorstep. A cost-competitive location with salary and office costs between 5%-7% lower than the UK average boosts your bottom line. Improve your quality of life with international sport, top-class retail, a strong cultural offer, vibrant towns and cities and tranquil countryside, all right here for a fraction of the cost of living in London.